Leadership Articles



Mobile + Tablets Blog | 31 March 2015

The future of advertising is content … maybe

Okay, so I admit the last bit of the headline might be seen by some as a cop-out. But to make things clear, I’m not a futurologist, whatever one of those is. I have no crystal ball By David Murphy ... More




27 March 2015

Data to action in 5 steps







Data journalism ultimately about storytelling


Programmatic offers opportunity without boundaries


Big Data roadmap highlights objectives, assets


BBC public service tool draws traffic


Data team, not an individual, drives Scripps Networks


Shift at The Economist emphasises data-supported editorial direction


Data should tell stories, stimulate interest


Fail quickly, cheaply, successfully


Video viewability is key to engagement, revenue opportunities


3 key elements to Mediahuis’ profitable e-commerce strategy


Think all news media companies have the same value proposition? Think again


3 ways to serve the “mobile-only-al” generation


Ringier encourages Big Data experimentation at local company level


Chicago Tribune generates digital revenue with local merchandise


Digital subscriptions are key to O Globo’s Big Data strategy


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