Leadership Articles

Innovative Advertising Solutions Blog | 8 February 2016

Is your news media company supporting a profitable sales team?

Your sales team is an asset. You invest time and money in making them effective. But are you really supporting them to be as profitable as possible? Let’s assume you don’t have lazy, By Wayne Morgan ... More

4 reasons Web hosting offers sustainable revenue growth for media companies

Algorithms, automated content optimisation are key to publisher competitiveness

Database design: What to get, what to keep, what to shed

Start-up Storyful defines its innovative culture after News Corp acquisition

Philadelphia Media Network profits from digital incubator partnerships

New audience measurement helps publishers capture multi-platform data

How legacy media reps can bring in more digital revenue

Fairfax Media designs to please 7 million readers with adaptive experience

The 7-minute rule of online video

Bee Media focuses ad sales efforts on 3 factors to grow changing business

Editorial-led product development team at Economist changes innovation internally

What Dallas Morning News is learning from its partnership with Silicon Valley’s Matter

Apple changes to app purchases, iAds affect publishers worldwide

Kompas prepares Indonesian cities for urbanisation while increasing revenue

Why there is no downside to programmatic advertising

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