Leadership Articles



Bottom-Line Marketing Blog | 26 February 2015

#AdviceForYoungJournalists from a sales, marketing perspective

Audience is one of the top key metrics at media companies in the world now. While it used to refer to just the print newspaper, it now encompasses paid print, free opt-in products, By Phil Schroder ... More










3 things Dallas Morning News hopes to gain from admitting it doesn’t know it all


Research shows ROI of audience, advertising analytics


Stop talking like legacy media, start doing like media start-ups


CNHI releases 222 native apps as part of new digital strategy


The power of leading with a high five


3 components of smart metrics


News media preparing for print + digital audience reporting


Irish Times creates analytics team to drive reader-first strategy


What if a digital effort is not enough?


Mobile advertising: A dismal tale of deflated dreams


Now hiring: Chief growth hacker to replace chief marketing officer


Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement


INMA announces 2nd-annual Global Innovation Awards for media companies


Ride the wave of the mobile future for media companies: smartwatches


Globe and Mail takes leading role toward greater advertising transparency


©2015 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards