Leadership Articles



INMA News Blog | 28 April 2016

New INMA report evaluates distributed content opportunities for media companies

The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where ... More






26 April 2016

4 myths about young readers





Politics, culture, and the game behind Big Data


NavBharat Times engages readers with citizen journalism via WhatsApp platform


Retail, event business open revenue streams for Singapore Press Holdings


Washington Post finds unexpected revenue stream with content management system


Why Silicon Valley stays one step ahead of news publishers


Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers


How media companies should compete, collaborate with social platforms


Facebook, Snapchat changing face of digital distribution


Two-tiered paywall at Winnipeg Free Press generates revenue, better data


Recommendation engines for digital audiences: Buy, build, or sit this one out?


How zero-base engineering the revenue team could save media advertising


What local content will really drive audience engagement?


News Corp shares 3 predictions anticipating the future of data


How ESPN data predicted the Warriors record season, made Big Data cool


How Huffington Post looks at distributed content


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