Leadership Articles

Mobile + Tablets Blog | 16 April 2014

3 strategies for navigating the mobile advertising maze

Many publishers wrestle with how to monetise their ad inventory effectively. It’s all not as easy as it sounds, as there are complexities and issues, but some relief is on the horizon. By Mark Challinor ... More

What does the man who helped create the first Apple mouse have to say about media innovation?

Winnipeg Free Press partners with health authority on niche print product, brings in new revenue

Where you go wrong with interactivity — and 4 ways of getting back on track

Gannett, Fairfax, MittMedia, BCCL judged regional winners of INMA Global Innovation Awards

How media companies can manage acquisition budgets on the fly

Digital First Media slowly changes newsroom deadline culture to reflect digital realities

The 3 keys to a multi-media transformation storyline

6 ways to turn digital content into digital dollars

8,000 readers purchase Austin American-Statesman content day pass

Irish Times repositions old-school photo competition to increase revenue, engagement

Toronto Star gains environmental leadership, ad revenue, reader engagement in role as “Earth Hour” sponsor

3 reasons news aggregating apps have better traffic than you do

Media companies share digital, data success stories at INMA’s Ideas Day seminar

Fairfax Media studies behaviour of its mobile readers, learning key content lessons

Media disruption: bad for us, wonderful for humanity

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