Leadership Articles

Satisfying Audiences Blog | 28 August 2014

Ours is an industry full of contradictory truths that must be met head-on for long-term survival

I had the opportunity to attend the Leap Media Solutions Vail Roundtable this past week. One of the highlights of this event is the few hours spent with Professor Paul Wang, associate By John Newby ... More

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them?

Sacramento Bee uses metrics to prove print advertising success

Sports: The mobile content pioneer

Are you inadvertently giving away your customer data ... and your profits?

Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship

Sure, your media company claims “digital first” — but does it hire like it?

Looking for a new audience? Segment your brand’s traffic

Gazeta do Povo improves image, social media presence with political involvement campaign

Media companies must work harder, smarter to attract college-age readers

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple

Making the case for private advertising exchanges for online video

3 ways 24sata increased digital audience, engagement

Publishers, is your business model as ludicrous as a Scotch Tape Boutique?

News Corp Australia’s local shopping app gives advertisers, shoppers easy options

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