Leadership Articles



Bottom-Line Marketing Blog | 27 July 2014

What can media companies learn from Amazon, top social media sites about social transactions?

Selling subscriptions is an age-old game of paying careful attention to types of campaigns, the pricing of campaigns, and the response mechanisms employed. Many articles have been By Phil Schroder ... More










4 key areas of subscriber retention media companies must address


Independent’s print, digital re-design boosts brand image, attracts new readers


Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers


Native advertising: What is it, and why now?


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


Own the device, own the customer — which publisher will make the first move?


Diario Extra, Mawbima show power of print to educate, protect readers


Creative advertising vs. automated templates: like apples and oranges


Engagement — not content — is key to building stronger media industry, world


How print-centric Latin America is coping with the rise of digital


The glass half empty: Has news publishing lost its mojo?


Postmedia chooses revolution over evolution to unify its Canadian newsrooms


What makes digital video advertising profitable? Content, context, placement


APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions


Verdens Gang creates device lab to deliver best mobile experience


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