Leadership Articles

Satisfying Audiences Blog | 30 July 2015

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters

“Journalist as rock star.” I heard this phrase earlier this year at the INMA World Congress in New York City. The gist is that news media companies might reverse their current fortune By Kevin Curnock ... More

Crítica increases circulation with campaign featuring local prisoner turned hero

Great data — like great content — should not be free

VG embraces journalism + technology culture needed to reach younger audience

4 key facets to a profitable pre-roll video strategy for media publishers

Styria profits from marketing its CMS to other media companies

New York Times finds breaking news readers want better digital experiences

M-payments, micro payments: an opportunity for media

3 insights from a non-seeker in the Information Age

App designers share advice on creating news media smartphone apps

De Persgroep branding campaign proves its merit to advertising clients

“Future-proof” audience measurement takes digital research to next level

Sustainable response rates in acquisition campaigns rely on refreshed data

Straits Times gets more local, global, visual, social for its 170th anniversary

Give your media team a competitive advantage: focus

How to make money on mobile (hint: it’s not banner ads)

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