Leadership Articles



Bottom-Line Marketing Blog | 22 October 2014

Consumer centricity: Practice it with your advertisers or perish

When “consumer centricity” as a service-oriented discipline re-ignited itself not all that long ago across several dominant industry fronts, publishers by and large felt they were By Geoff Tan ... More










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Does your media organisation have a shared vision for the future?


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Schibsted advances digital transformation with young, new data team


Publishers must catch up to changes surrounding them


MittMedia takes digital first to the next step with employee focus


Les Echos focuses on getting to know its audience through data


4 reasons digital day passes are key to increased circulation revenue


From data to native advertising, INMA European Conference kicks off with industry hot topics


Archant app initiative finds path to audience engagement in print + digital


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