Leadership Articles

The Earl Blog | 21 August 2014

If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them?

Anette Novak wrote this week in her INMA blog that media companies claim to be “digital first,” yet they don’t hire like it. Her words struck a chord with me, echoing what I hear By Earl J. Wilkinson ... More

20 August 2014

Sports: The mobile content pioneer

Sure, your media company claims “digital first” — but does it hire like it?

Looking for a new audience? Segment your brand’s traffic

Gazeta do Povo improves image, social media presence with political involvement campaign

Media companies must work harder, smarter to attract college-age readers

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple

Making the case for private advertising exchanges for online video

3 ways 24sata increased digital audience, engagement

Publishers, is your business model as ludicrous as a Scotch Tape Boutique?

News Corp Australia’s local shopping app gives advertisers, shoppers easy options

GazetteXtra.com’s paid content strategy celebrates many lessons on its first birthday

Mobile platform aggregates user-generated content, unites Jornal do Commercio audience

Metro photo competition brings in revenue, engages photo-sharing demographic

3 tips for employing outside help for direct marketing campaigns

Postmedia shares 4 reality checks discovered during its marketing strategy transformation

Sydney Morning Herald readers put down their smartphones in the name of research

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