Leadership Articles



Media Research Blog | 29 October 2014

Irish Times research reveals readers think highly of advertising sponsors

Advertising in The Irish Times produces hugely positive outcomes for brands in terms of how they’re trusted, a finding underlined by INMA’s 2013 survey of European newspaper readers. By Irene Fogarty ... More










Naver: the “frienemy” search engine unifying Korean publishers


9 ways leaders can exhibit innovation


More important than “mobile first” is first understanding the consumer


Consumer centricity: Practice it with your advertisers or perish


New York Times partners with Citi for mobile native advertising solution


How much start-up culture do we need to attract young talent?


7 ways media companies — and Olive Garden — can attract Millennials


Inside Gazette’s profitable digital innovation strategy


Dissolving titles that separate digital employees in media companies


3 myth-busting sustainability strategies


Traditional media companies should act as society builders


Dainik Bhaskar researches market potential, expands into new state


Digital ad spend assured, time to tackle cross-screen attribution


Does your media organisation have a shared vision for the future?


Is your media company a hybrid brand? 10 questions to the answer


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