Leadership Articles

Innovative Advertising Solutions Blog | 15 April 2015

8 news media innovators with bold initiatives

News media companies are engaging and exciting, and they are embracing innovative initiatives. Let me provide you with a flavour. Here are highlights of new programmes launched By Suzanne Raitt ... More

Content distribution without borders

Bee Labs encourages collaborative thinking

Are news media companies providing the experience that keeps customers coming back?

Watching the watch: the race to unbundle news

Tablet: Dead or alive?

Columbus Dispatch captures audience information, ad revenue

Even Big Data starts out small

3 ways media organisations can celebrate Earth Day

The future of advertising is content … maybe

Axel Springer e-commerce portfolio proves profitable

Data to action in 5 steps

Panel agrees media alliances, consumer focus important for monetisation

Though insightful, automated journalism unlikely to replace traditional journalism

Data journalism ultimately about storytelling

Programmatic offers opportunity without boundaries

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