Leadership Articles

Bottom-Line Marketing Blog | 26 February 2015

#AdviceForYoungJournalists from a sales, marketing perspective

Audience is one of the top key metrics at media companies in the world now. While it used to refer to just the print newspaper, it now encompasses paid print, free opt-in products, By Phil Schroder ... More

3 things Dallas Morning News hopes to gain from admitting it doesn’t know it all

Research shows ROI of audience, advertising analytics

Stop talking like legacy media, start doing like media start-ups

CNHI releases 222 native apps as part of new digital strategy

The power of leading with a high five

3 components of smart metrics

News media preparing for print + digital audience reporting

Irish Times creates analytics team to drive reader-first strategy

What if a digital effort is not enough?

Mobile advertising: A dismal tale of deflated dreams

Now hiring: Chief growth hacker to replace chief marketing officer

Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement

INMA announces 2nd-annual Global Innovation Awards for media companies

Ride the wave of the mobile future for media companies: smartwatches

Globe and Mail takes leading role toward greater advertising transparency

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